Re: [speeders] Cadillac Verus Train, official Responce

[Patrice <patricew@pacbell.net>]

Thank you for sharing that response.  I never got a response from them.   I
did, however, get a letter from Gerri Hall, President of Operation
Lifesaver, Inc.  She included a copy of the letter she sent to John F.
Smith, Chairman of General Motors Corp. on March 26th of this year.
Operation Lifesaver has been trying to get this ad pulled since March.
Gerri states in her letter to me that "they [Cadillac] do not believe there
is anything unsafe about the ad (since both trains are stopped), and they
need to appeal to different audiences.  Therefore, they say they will not
pull the commercial."

I'm beginning to wonder (as Gerri Hall mentioned in her letter to me) if the
Cadillac Division of GM isn't just loving this added interest -- trying to
get the ad pulled.  Unfortunately, it may get a few (or many) people killed
at highway-rail grade crossings.

Patrice Warren

----- Original Message -----
From: <STROBX@aol.com>
To: <Speeders@lists.cirr.com>
Cc: <STROBX@aol.com>
Sent: Wednesday, November 06, 2002 4:13 PM
Subject: [speeders] Cadillac Verus Train, official Responce


> Here is what Cadillac said about this ad.
> Dear Mr. Stroebe,
>
> Thank you for contacting the Cadillac Customer Assistance Center.
> We are sorry for any miscommunication regarding the new Cadillac Escalade
> advertisement showing the two trains.
>
> This advertisement does not depict the Escalade racing to beat the trains
to
> the crossing.  What is meant to be portrayed by this advertisement, is the
> trains waiting in awe of the Escalade and giving the right of way to the
> vehicle, out of respect.
>
> We apologize if our ad missed the mark with you.  We do a number of
different
> advertising themes, because obviously one ad cannot effectively encompass
our
> entire customer base.  It is never our intention to offend any of our
current
> or potential customers and if we have done so in your case, please accept
our
> apologies.  We do appreciate your feedback and will forward your comments
to
> our Marketing and Advertising Departments for their review and
consideration
> in the planning of future advertisements
>
> If you should need to contact us in the future, please e-mail us again or
> call our Cadillac Customer Assistance Center at 1-800-458-8006.  Customer
> Relationship Managers are available 24 hours a day, 7 days a week.  Please
> refer to file, 1-46405336.
>
> Sincerely,
>
> Krista Gaston
> Customer Relationship Manager
> Cadillac Customer Assistance Center
>
>
>